Craig is the first person in the world to attached a camera onto a Great White Shark. Also, he is the first and the only person to have extracted blood from free swimming Great White sharks. In the course of his adventure with the Great White Shark he has discovered significant behavioral aspects of the species. His rich knowledge and interesting discoveries have lead him to lecture in prestigious institutions in London, Cambridge, Oxford and Stockholm universities, including a speaking appearance at the prestigious Royal Geographic Society in London.
He has worked with Nicholas Cage, Sam Elliot, Ace of Base, Michael Phelps, David Attenborough, the stunt doubles for the second Avatar movie, Kelly Slatter and Larry Page. He is simply a star of the ocean!
Craig has collaborated on groundbreaking research projects with the universities of Aberdeen, Princeton and Akron. As a blue water sailor, he has sailed around the world, covering about 63 countries.
Craig has spent 24, 000 hours on the water working with over 6, 000 Great White Sharks and he learnt a great deal about how smart and highly adaptive animals that live in a daunting environment are, and how they thrive. In the course of this, he has gained a better understanding of human behaviour, human drive and being meaningful.
He employs the lessons from his numerous breathtaking adventures with the Great White Sharks to help individuals and organisations unlock their latent potentials to win big in the marketplace. “There’s so much we can learn from this species”, he believes.
Key achievements in the last decade
Important recognition in the last decade
His range of speaking topics
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