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Craig Anthony Ferreira

CEO, White Shark Africa and Great White Storage International.

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BIOSKETCH

Craig is the first person in the world to attached a camera onto a Great White Shark. Also, he is the first and the only person to have extracted blood from free swimming Great White sharks. In the course of his adventure with the Great White Shark he has discovered significant behavioral aspects of the species.

Craig is the first person in the world to attached a camera onto a Great White Shark. Also, he is the first and the only person to have extracted blood from free swimming Great White sharks. In the course of his adventure with the Great White Shark he has discovered significant behavioral aspects of the species. His rich knowledge and interesting discoveries have lead him to lecture in prestigious institutions in London, Cambridge, Oxford and Stockholm universities, including a speaking appearance at the prestigious Royal Geographic Society in London.

He has worked with Nicholas Cage, Sam Elliot, Ace of Base, Michael Phelps, David Attenborough, the stunt doubles for the second Avatar movie, Kelly Slatter and Larry Page. He is simply a star of the ocean!

Craig has collaborated on groundbreaking research projects with the universities of Aberdeen, Princeton and Akron. As a blue water sailor, he has sailed around the world, covering about 63 countries.

Craig has spent 24, 000 hours on the water working with over 6, 000 Great White Sharks and he learnt a great deal about how smart and highly adaptive animals that live in a daunting environment are, and how they thrive. In the course of this, he has gained a better understanding of human behaviour, human drive and being meaningful.

He employs the lessons from his numerous breathtaking adventures with the Great White Sharks to help individuals and organisations unlock their latent potentials to win big in the marketplace.  “There’s so much we can learn from this species”, he believes.

Educational qualification

  • Great White Shark Behaviourist.
  • The study of Population Dynamics of Great White Sharks.
  • Studied Nematology and Mitochondrial DNA work at FFTRI.

Key achievements in the last decade

  • He discovered nonlocal communication in Great White Sharks.
  • He discovered that they are self-aware.
  • He dispelled the myth of attacks on humans to be mistaken identity.
  • He discovered that they alter colour.
  • He perfected a system to measure their highest velocity.
  • He placed a camera on a Great White Shark off the coast of Mexico.
  • He wrote three shark books: The Shark, Great White Sharks on Their Best Behavior and The Submarine
  • He sailed around the world.
  • He met with the Minister of Environmental Affairs in Ecuador and was given an open key to explore Galapagos.
  • Craig is an author, he has written nine books.
  • He is a presenter for Discovery Channal, National Geographic, BBC and History Channel.
  • He is a research expedition leader.
  • Craig is an Ambassador to The Perfect World Foundation.
  • He has been invited to lecture at The Royal Geographic Society.

Important recognition in the last decade

  • Craig and his family were featured in two documentary series.
  • He was invited to be an Ambassador to the Perfect World Foundation.
  • Two universities use a video works on Great White Sharks to teach their students.

His range of speaking topics

  • Arts, Celebrity & Lifestyle
  • Business & Entrepreneurship
  • Environment & Society
  • Leadership & Motivation
  • Research & Innovation
  • Strategy & Execution

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